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The Way Of The Scientist

1. Interrogation

Knowing the what, Understanding your why.

2. Literature Review

Analysing industry & product-specific consumer behaviour, SWOT & Brand Aspects – Identity, Image, Positioning, Voice, Archetype.

3. Hypothesis Building

he campaign is the hypothesis – A story that can be told with a strategy that can be tested.

4. Labwork

Aligning communication to media platforms, figuring out touch-point usability & creating purposeful collaterals.

5. Groundwork

Rolling out the campaign and/or hypothesis-specific plan with an omnichannel execution system & making investments.

6. Impact Assessment

Forming reports, gauging ROI, reworking iterations for success & scale.

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