ROLE

Account Manager

 

SKILL LEVEL

Mid Level

 

EMPLOYMENT TYPE

On-site (Pune), Permanent and Full time

 

JOB DESCRIPTION

• Responsible for understanding the client’s brief and translate them into actionable items for respective internal teams.

• Become a strategic point of contact for clients and establish strong relationship with various stakeholders - internal and external.

• Research, prepare and present marketing strategies, media proposals, campaign ideas and budgets to assigned clients.

• Gain a comprehensive context for advertising strategies by analysing a range of information, including demographics, socio-economics and the market for the client's product and market share.

• Successful execution of online/offline campaigns in coordination with internal teams and/or third-party vendors.

• Monitoring the effectiveness of campaigns and taking necessary steps to optimise them.

• Track and study data and analytics to evaluate the success of campaigns and derive inferences accordingly.

• Continuous study on competitors to provide data for understanding brand performance and industry best practices.

• Being hands-on across online platforms and their respective promotion formats - Facebook, Twitter, Instagram, LinkedIn, YouTube, relative blogs and online forums.

• Management, content creation, strategy, and execution of all client’s social media accounts which includes posting content, interacting and responding to the audience and reporting metrics.

• Presenting creative work to clients for approval or modification.

• Liaison with third-party vendors, influencers, partner firms on behalf of the brand for campaigns and projects.

• Keeping abreast with new trends and viral video concepts.

 

QUALIFICATIONS

• Graduate/Post Graduate in Mass Media / Marketing Communication / Advertising or equivalent.

• 3 - 4 years of relevant work experience with a brand, digital / social / advertising / creative / media agency is a must.

• Certification in Digital Media / SEO / SEM will be an added advantage.

 

MUST HAVES

• Proven experience as an Advertising Account Executive/Manager or related position.

• Proficiency in English and Hindi.

• Proficiency in Written and Verbal communication.

• Excellent interpersonal and client management skills.

• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.

• Knowledge of AI and relevant tools and how to leverage them effectively and responsibly.

 

BEHAVIOURAL SKILLS

• Positive thinking and results-oriented.

• Ability to work with minimum supervision.

• Ability to work under pressure and meet deadlines.

• Strong attention to detail.

• Strong work ethic and personal accountability.

 

SALARY

As per industry standards